If you have an online business without an opt in page you are probably missing out on a lot of cash. To build an opt list, and increase your business, you should have a quick and easy way for people to leave their details. This is the goal of the opt in page; turn visitors into subscribers.
You’ll hear other names for the opt in page including: lead capture, landing page, squeeze page; they’re all the same and they are try to capture (or squeeze) email addresses (or leads).
So let me tell you the secrets of creating top class opt in pages that can capture leads from thousands or even millions of subscribers? Getting people to your opt in page or website or blog is one thing but convincing them to submit their details to grow your opt list is another. Your opt in page is only as good as the amount of visitors it turns into subscribers.
1. The design of opt in pages is quite simple, however if you want a web designer should do one for you at a low cost.
2. Find the opt in pages of some of the top marketers in your niche and get ideas from them, put together a swipe file, where you save copies of opt in pages you like and edit them to your liking.
3. Avoid putting any outbound links on your opt in page: links that will lead anywhere other than to submit a name and email address. Every link halves your traffic; give them as little option as possible to leave.
4. As I’m always saying; test whatever you do online; there is no exception when it comes to the opt in page; test it; in fact keep testing it until you are completely satisfied that it is at its optimum. I find google web optimizer a very good way of testing. What this allows you to do is run more than one page under the same domain name; traffic is then split equally between the pages and from this you can see which converts best.
5. Many believe giving away something free (an ethical bribe) can be an effective way of encouraging subscription.
6. Some find adding video to be a good way of improving subscription, test and see if it helps for you.
7. In case I haven’t been clear enough I’ll repeat; keep testing to find out what page is most effective for you in growing your opt list.
Once you’ve your opt in page up you’ll need to test it by driving traffic to it, here’s another expert article by Neil Russell; The Net Cash King to show you how to do just that for free: Free Website Traffic
