Making a video that goes viral is a great way to generate mass interest in your product. Have you seen the most recent T-Mobile viral videos where a song and dance was created of Prince William and Princess Kate’s wedding? That generated interest from millions and actually helped bring greater exposure to T-Mobile and create an image of a friendly and innovative firm. The dating website Match.com also had great success with their viral video attempts, gaining tens and thousands of views. An increasing number of firms are seeing the benefits and you shouldn’t miss out on this market.
Creating a viral video doesn’t require a big budget or pro camerawork. It just needs imagination and creativity. Here are 6 tips for making a great viral video:
Viral videos grab attention in the 1st five seconds. Shock your audience into sitting up and taking notice in the first scene.
Make Them Giggle
If the humour in a video is too ‘cliquey ‘ it will divide the audience. Employing a familiar catchphrase draws folk in and makes them feel included. By the same token, using humor that’s only relevant to a particular group excludes those who are left out and turns them off.
Keep it Short
Concentration spans are declining and the viewers ‘ time is dear so keep the clip short and snappy. It also feels more suitable to share shorter clips on video sharing sites than lengthy pieces which have to be viewed in more than one sitting.
Folks like to share things that have moved them in some shape. If your video makes folks giggle or cry, or makes them identify with the lead figure, then you’re 1/2 way home. Neither expensive camera hardware nor a pro cinematographer can guarantee that your video is going to be capable of eliciting feelings. As an alternative use your talents and imagination to help tap into the emotional centre of your audience.
Folk love a spectacle. If you need your video to go viral, imagine the most peculiar scenario and then multiply it by 10. Tell your story in an over the top, slap-stick or dramatic manner and it will get attention.
The more gently you can weave your commercial or branding message into the video, the likelier folk will be to pass it on. If they feel like the clip is nothing more than a company commercial they may resent the intrusion and switch off.
To conclude, creating a viral video is all about being creative and getting your words across swiftly. All that you need is a simple video camera, and a liberal dose of imagination. See you on YouTube!
Yet, when you shift your concept of video content to a DIY attitude you reap tremendous business building benefits. In fact, when you personally star in your video you take great strides toward achieving some significant goals. These goals can include profits, branding, and increasing your website traffic.
How? Your personality is key element for branding your business. Sharing your personality, in the form of video content helps strengthen your brand. It also taps into some effective buying triggers.
Likeability - Producing short videos staring you will undoubtedly create fans. You’ll be able to connect with your website visitors on a very personal level. When people like you, they return to your website. They also buy from you and recommend you to others.
Authority & Credibility - Publication is definitely a good way to establish credibility and authority in your niche. Video helps you take it a step beyond basic print content. With video, you’re personally dispensing the information. Customers and prospects receive the value right from you personally. They gain more faith in your advice and knowledge.
Ease and Simplicity - In addition to helping you grow your business, when you create and star in your video, the video content creation process is much easier. With a few simple steps you can create a video today. Smart simple editing and you can have it on your website in just a few minutes. It’s that easy. And it’s also inexpensive.
This "Video Marketing Handbook" walks you through the five steps to create video content for your business website. Even if you’re camera shy, you’ll have a top notch video ready for uploading when you’ve finished this handbook.
And hey, with one quick look at the Table of Contents of "Video Marketing Handbook" you will clearly see this book is fully loaded with everything you need to know and do to start turning online videos into your own virtual vending machines sending you floods of visitors and tons of cash.
So, if you think you can handle your new found power, popularity and prosperity that comes from following the power strategies in this handbook, then download your copy of the "Video Marketing Handbook" and let's get it on!