Making a video that goes viral is a great way to generate mass interest in your product. Have you seen the most recent T-Mobile viral videos where a song and dance was created of Prince William and Princess Kate’s wedding? That generated interest from millions and actually helped bring greater exposure to T-Mobile and create an image of a friendly and innovative firm. The dating website Match.com also had great success with their viral video attempts, gaining tens and thousands of views. An increasing number of firms are seeing the benefits and you shouldn’t miss out on this market.
Creating a viral video doesn’t require a big budget or pro camerawork. It just needs imagination and creativity. Here are 6 tips for making a great viral video:
Be Stunning
Viral videos grab attention in the 1st five seconds. Shock your audience into sitting up and taking notice in the first scene.
Make Them Giggle
If the humour in a video is too ‘cliquey ‘ it will divide the audience. Employing a familiar catchphrase draws folk in and makes them feel included. By the same token, using humor that’s only relevant to a particular group excludes those who are left out and turns them off.
Keep it Short
Concentration spans are declining and the viewers ‘ time is dear so keep the clip short and snappy. It also feels more suitable to share shorter clips on video sharing sites than lengthy pieces which have to be viewed in more than one sitting.
Be Creative
Folks like to share things that have moved them in some shape. If your video makes folks giggle or cry, or makes them identify with the lead figure, then you’re 1/2 way home. Neither expensive camera hardware nor a pro cinematographer can guarantee that your video is going to be capable of eliciting feelings. As an alternative use your talents and imagination to help tap into the emotional centre of your audience.
Go Overboard
Folk love a spectacle. If you need your video to go viral, imagine the most peculiar scenario and then multiply it by 10. Tell your story in an over the top, slap-stick or dramatic manner and it will get attention.
Be Subtle
The more gently you can weave your commercial or branding message into the video, the likelier folk will be to pass it on. If they feel like the clip is nothing more than a company commercial they may resent the intrusion and switch off.
To conclude, creating a viral video is all about being creative and getting your words across swiftly. All that you need is a simple video camera, and a liberal dose of imagination. See you on YouTube!
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