Why Friendship Should Not Take Precedence Over Business In Advertising
Thursday, December 22nd, 2011Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A phrase that will be mentioned a lot in this article is “strange bedfellows” – this simply means individuals who are a peculiar choice to transact with – and that will invariably apply to so-called friends in business circles, as many businesses find themselves overly enchanted by these friendships they end up making dubious business decisions that leave observers scratching their heads in wonder.
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