Video color correction is a standard element of the video edit. It can also enhance a project in more ways than equalizing skin tones and fixing exposure issues. The coloration of a scene or shot can affect the piece’s mood, its theme, or the story itself, enhancing or subduing subtextual elements as necessary. By emphasizing particular props, characters or specific visual elements, it can pull the audience’s eyes to important story and plot elements. The proper use of color is as effective in evoking a psychological or emotional response as the skillful manipulation of motion, lighting and composition.